Dubai back-to-school: Drivers, parents on school runs urged to adhere to traffic rules

Dubai back-to-school: Drivers, parents on school runs urged to adhere to traffic rules

“RTA’s awareness and technical teams are preparing to resume activities in schools and surroundings through awareness events, monitoring and adjusting traffic lights timing to ease the flow of traffic in school zones and nearby roads. RTA is aware of the responsibility towards students,” said Eng. Maitha bin Adai, CEO of Traffic and Roads Agency, RTA.

“In line with our traffic safety strategy for students, a series of awareness activities have been coordinated with schools and kindergartens. In addition to technical measures, activities encompassed 9 educational events and initiatives for target groups. Educational advertisements will be shown on the streets, and educational videos targeting drivers and parents will be broadcasted via social media.

"QR codes will be placed in stores selling back-to-school supplies, prompting both students and parents to adhere to safety guidelines while transporting students to and from school or driving in or near school zones,” added bin Adai.

“As students return to school, last year’s successful awareness initiatives will be resumed such as the Golden Rules for the Safety of Generations, carried out in partnership with RTA’s partners, which entailed numerous field activities and gifts for primary and secondary school students.

“Additionally, the interactive programme targeting high school students will also make a