Fifth batch of female Zayed University alumni successfully graduate EFE digital marketing training course

Fifth batch of female Zayed University alumni successfully graduate EFE digital marketing training course

- Women's' entrepreneurship in the spotlight as the latest cohort of Zayed graduates advance their digital marketing ambition under Education for Employment and Zayed University Alumni Department partnership program, supported by Boeing

Dubai, United Arab Emirates – Education For Employment (EFE), in partnership with Boeing and Zayed University Alumni Department, has marked the successful graduation of a fifth cohort of aspiring female Emirati entrepreneurs from its acclaimed Digital Marketing Program.

Launched in 2020, with the aim of equipping female graduates with critical digital marketing skills to enable them to enter the e-commerce world and realize their entrepreneurial ambition, the program has upskilled 86 young women to date.

Targeted at fledgling business owners, freelancers, job seekers and future leaders, the 22-hour online course follows an engaging and innovative training curriculum focused on a number of key e-marketing disciplines, including marketing plan development, strategic analysis and development, market research techniques, product or service positioning, competitor analysis, promotional tools and social media strategy.

Commenting on the importance of the program to the UAE, Dima Najim, Managing Director, EFE, said: "We have such a rich vein of young female talent here in the UAE, and the leadership has placed women's empowerment at the tip of the economic vision