First student-run media agency in the region set to launch at AUS

  • Date: 30-May-2024
  • Source: Gulf News
  • Sector:Education
  • Country:UAE
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First student-run media agency in the region set to launch at AUS



Dubai: First student-run media agency is set to launch at the American University of Sharjah.

The student-run agency will be equipped with the latest technology and systems, offering a comprehensive suite of services, including social media management, content creation, market research, public relations, and more. Through a stringent selection process, chosen students will assume roles in editorial, media relations, creative, social media, filmmaking, as well as analytics and growth marketing, working collaboratively to deliver high-impact campaigns for a diverse portfolio of clients.

The Department of Media Communication at American University of Sharjah (AUS), Sharjah Entrepreneurship Center (Sheraa), and National Network Communications (NNC) have joined forces to develop a student-run agency located within AUS.

The pioneering initiative will provide university students with exceptional real-world experience in the fields of advertising, public relations, marketing, and communications.

Empower local talent

The collaboration between these institutions and organisations is underpinned by a shared vision to propel and empower local entrepreneurial talent while cultivating the next generation of communication leaders. Sheraa, a prominent organisation in the UAE that empowers start-ups at every stage of their journey, brings a wealth of expertise and a diverse ecosystem of start-ups and stakeholders to the table. NNC, one of