GEMS Education launches Alternative Alphabet in Arabic to promote dialogue on student wellbeing

GEMS Education launches Alternative Alphabet in Arabic to promote dialogue on student wellbeing

Arabic version launched on 18 December to coincide with Arabic Language Day Follows successful rollout of The Alternative Alphabet in English earlier this year DUBAI, United Arab Emirates: GEMS Education has launched the Arabic version of its award-winning The Alternative Alphabet. The free educational card game focuses on mental health and wellbeing, and aims to empower young generations with the Arabic vocabulary around mental health and improve their expression, understanding, perception, and awareness of mental health issues. The Arabic Alternative Alphabet is an original card game with 28 characters, one for each letter of the Arabic alphabet. Each character represents a different facet of mental wellbeing, from kindness and tolerance to self-compassion and insecurity. The Arabic language launch follows the successful rollout of The Alternative Alphabet in English earlier this year – an initiative by GEMS Education and Thrive Wellbeing Centre that was named ‘Best Campaign in the UAE’, among a string of other awards, at the MEPRA Awards 2023. Ranju Anand, Senior Vice President – Education, GEMS Education, said: “This innovative educational tool is designed to foster mental health literacy among the younger generation, empowering them with a comprehensive understanding of Arabic vocabulary associated with mental health. Building upon the success