Mattel partners with Dubai Cares to support education in developing countries

Mattel partners with Dubai Cares to support education in developing countries

Dubai, UAE: Embracing the spirit of giving during the holy month of Ramadan and in the lead up to Eid Al Fitr, Mattel is donating 20 per cent of its sale proceeds to Dubai Cares, part of Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), in support of children and youth’s education in developing countries. As customers shop for their Eid gifts, they have the opportunity to make a significant difference in a child’s life by purchasing toys from Barbie, Hot Wheels, Fisher Price, MEGA or Uno, Scrabble and Pictionary games from one of Toys “R” Us’ ten branches across Dubai or online*. The initiative was launched at the start of Ramadan and will only continue until Eid Al Fitr with the aim of raising Dh120,000 by the end of this Holy Month. Zeina El Massri, Head of Marketing at Al Shula, Official Distributor of Mattel in the GCC said: “In addition to being a period filled with the spirit of humility and self-restraint, Ramadan is also a time for giving back. And giving more children access to education is a cause we fully support. Partnering with Dubai Cares for this initiative means that for every child that receives a