Sennheiser dials up search for bizcom and car audio acquisitions

Sennheiser dials up search for bizcom and car audio acquisitions

Germany-based Sennheiser Group, makers of premium headphones and providers of professional audio business solutions, is looking to make acquisitions for organic growth in the Middle East.

“We are focusing more on business communication applications, the hybrid meeting solutions market and the in-car audio segment in view of the growing population of electric cars in the region,” Andreas Sennheiser, co-CEO, Sennheiser Group, told Zawya in an interview.

He said there is increased demand for professional meeting solutions due to the emergence of hybrid working and learning formats since the outbreak of the Covid pandemic, in addition to the resurgence of the events industry.

He further noted that the adoption of hybrid working arrangements by universities and governments in the region is the most sustainable growing market.

Sennheiser has partnered with some UAE universities as “lots of investment is happening here. As it is, all the high-profile higher education entities are our customers, and they are ideal places to showcase our technology.”

On its expansion strategy in the region, Andreas said the company is not looking to tap the capital market. “On the one hand, we grow organically, and on the other, we look out for partners or potential acquisitions to make the audio ecosystem even more