UN calls for age limits for AI tools in schools

UN calls for age limits for AI tools in schools

Three-quarters of consumers in UAE are worried about unethical use of AI by businesses

DUBAI: Seventy-seven percent of consumers polled in the UAE are concerned about the unethical use of artificial intelligence by businesses, and 85 percent want to know when they are interacting with AI technology rather than a human.

These were among the findings of the latest “State of the Connected Customer” report by Salesforce, a firm that develops software designed to help businesses connect with customers.

As the use of AI increases throughout society, consumer expectations about the use of the technology by brands are changing, with trust, transparency and the customer experience emerging as key differentiators among businesses, according to the report.

Only 43 percent of the UAE consumers who took part in the survey believed that most brands often communicate honestly and transparently, while 57 percent said greater transparency about the use of AI would improve their level of trust in a brand.

Unsurprisingly, the customer experience was an important factor among consumers; 89 percent expect faster service as a result of advances in technology, and 83 percent said the shopping experience a company provides is just as important as its products and services.

The top three reasons for UAE consumers