EFG Hermes Holding and GB Capital launch Kaf

EFG Hermes Holding and GB Capital launch Kaf

- A new name enters the Egyptian insurance market; Kaf. The brand was created following the 2020 acquisition of a 75% stake in Tokio Marine Egypt Family Takaful by EFG Hermes Holding and GB Capital

- Since the acquisition, the company has grown its customer base from 0.1 million to 2 million

- Kaf aims at differentiating and disrupting the market by emphasising insurance as a social good and providing clients with transparent, easy-to-understand, tech-enabled insurance solutions

Cairo: Following the acquisition of a 75% stake by EFG Hermes Holding and GB Capital in Tokio Marine Egypt Family Takaful in 2020, the company has been rebranded to Kaf. Under the guidance of new management brought in following the acquisition, the company aims to set itself apart by making insurance effortless for their customers and by providing them with straight-forward, fair, and value-for-money insurance solutions.

Kaf aims to make insurance simpler, more accessible, and hassle-free to the wider strata of the Egyptian population, all through a trusted platform that caters to the various needs of the company’s clients. The brand name Kaf in Arabic means adequate and fit for the purpose. True to its name, Kaf aims to secure client satisfaction through ease of accessibility, minimal