La Reina raises seed funding

La Reina raises seed funding

Cairo-based online fashion rental platform La Reina, has raised an undisclosed six-figure seed round from 500 Startups, Algebra Ventures along with a group of angel investors.

Founded in 2016 by Amr Diab and Ghada Eltanawy, La Reina connects dress owners to renters directly. Currently, the platform has over 100,000 registered users.

"Though Covid-19 has triggered seismic shifts in shopping behaviour, we are impressed with how Ghada and her team have worked hard to quickly pivot its strategy to cope with this new era and keep the fashion clothing accessible to its customers. We are excited to support La Reina as they continue expanding their product offerings and forge ahead as pioneers in this fashion rental space,“ said Sharif El-Badawi, managing partner at 500 Startups Middle East and North Africa. 

The company plans to