Paymob enters Pakistan

Paymob enters Pakistan

Source: Paymob

Paymob, MENA’s market-leading digital payments provider, announces its formal market entry, and start of operations, in Pakistan.

Paymob’s exciting expansion into Pakistan follows its rapid growth in its home market of Egypt, plus Jordan and Kenya, where - combined - it services tens of thousands of merchants. Paymob serves merchants such as LG, Samsonite, Talabat, Uber and Virgin Records, plus SMEs.

Paymob’s market opportunity in Pakistan is significant. It has a population of over 220 million with a range of retail outlets and SME businesses across the country’s cities. Over four million SMEs use just over 80,000 POS terminals and less than 3,000 ecommerce gateways. The market is perfectly suited to Paymob’s ability to bridge the digital financial gap and meets the company’s criteria and strategy to expand further across MENAP, and globally.

Pakistan is ranked as the world’s fifth largest market for freelancing servicing local and international customers with no sufficient local means of digital