RAYA CX is recognized as a major contender and star performer in Everest Group’s CXM PEAK Matrix® EMEA 2023

RAYA CX is recognized as a major contender and star performer in Everest Group’s CXM PEAK Matrix® EMEA 2023

Cairo, Egypt:– RAYA CX, a subsidiary of RAYA Holding for Financial Investments, has risen to the Major Contender category in Everest Group’s CXM PEAK Matrix® EMEA 2023. Reaching this position further cements the company's success in the EMEA region and proves its strategic planning has been fruitful.

Everest Group is a US-based leading global research firm that shares insights on BPO, IT, business processes, and engineering services. Everest Group’s PEAK Matrix® offers an impartial, data-driven evaluation of service and technology providers. It presents a holistic view of each provider's market performance, considering factors like their vision and strategy, portfolio diversity, service range, market adoption, and notably, feedback from buyers.

Since RAYA CX has increased its market impact and value delivered through leveraging strategic tech partnerships, gaining clients, and a more diversified portfolio, it has reached the higher Major Contender category. Additionally, the increase in services provided and innovation has substantially increased its revenue and helped RAYA CX secure this spot. Moreover, its clients underlined proactive problem solving, pricing structure, operational efficiency, and relational management as RAYA CX’s key strength points. By reaching the Major Contender category in the CXM PEAK Matrix®, RAYA CX has proven the success of its proactive