Visa partners with INJAZ Egypt

Visa partners with INJAZ Egypt

CAIRO, EGYPT –Visa continues to invest in capacity building and financial literacy as an empowerment tool for female students. In its latest collaboration, Visa supported two new programs titled “Personal Economics” and “San3ety Schools Program”, both programs aim to upskill young girls by giving them the financial skill set needed to succeed in the digital economy. The program is aligned with Visa’s continuing efforts to address unequal access in society.

Visa’s Senior Vice President and Group Country Manager for the North Africa, Levant and Pakistan (NALP) region, Leila Serhan, and CEO of INJAZ Egypt, Dina El Mofty signed the agreement in November 2022, to launch the program in four vocational schools in Egypt, providing young Egyptian girls from the age of fourteen, with training on how to build a financial mindset, developing financial coping behaviors, conquering setbacks in business, and developing financial empowerment and independence.

“As a financial technology company, we believe in the power of financial knowledge and empowerment at an early stage. We believe it is crucial to work with organizations that support and nurture talent from marginalized groups,” said Malak El Baba, Visa’s Country Manager for Egypt and Injaz Board Member. “The World Bank’s Women Economic Empowerment Study has