Why Creating Trends Is Better than Predicting Them: Priyanka Mittal

Why Creating Trends Is Better than Predicting Them: Priyanka Mittal

By Priyanka Mittal, India Gate, KRBL Ltd

Many food and beverage businesses actively follow the latest trends in the industry, but only a few are creating trends on their own! It's not just about thinking what's going to be a hit based on what people have done before, it's about having the creativity and originality to come up with a new concept on your own. 

For those who can create a trend, it establishes a level of expertise and marketing leverage that is unlike any other method. Plus, it puts you in good standing with consumers. 

Priyanka Mittal, Director, India Gate, KRBL explains why creating trends as an F&B business is much better than predicting them:

Why Predicting Trends Isn't As Helpful As It Seems

When you predict trends, you aren't doing much more than trying to find out the next big idea that's going to sweep the industry. But a good idea will stay just that - an idea - and won't bring many benefits to business or consumers until it's actually executed. 

As well as this, predictions can be wrong and putting a lot of time, effort, and budget into something that could ultimately lead to nothing, is just a waste of resources.  Most