Daiso Is The Dollar Store With A Yen For U.S. Market

Daiso Is The Dollar Store With A Yen For U.S. Market

You get Daiso. With the opening of its latest store in the Las Vegas market, the Japanese retailer Daiso now has more than 80 locations in the American market, but more importantly it is bringing an entirely new design and product sensibility to the sector. Japanese-based Daiso – the name is a mash-up that roughly translates to "big making" — is technically a "100-Yen (87 cents at current exchange rates) store where most everything in the store sells at that price point. The merchandising line-up encompasses literally thousands of skus from apparel to food to home, beauty, kitchen and traditional Japanese paper and craft items. All of it has a classic Japanese design aesthetic, reminiscent of Muji but on a budget, unlike much of what you'd find in traditional U. S. dollar stores where it often seems as if every expense was spared on packaging and design. And if some items are priced higher, the values are impressive, every bit as thrifty as legacy American dollar stores. Those U. S. chains like Dollar General and Dollar Tree/Family Dollar, each with some 15, 000 locations, dwarf Daiso in the American market but worldwide the Japanese retailer has more than 3, 600