Hyundai shares vision for self-driving robotaxis

Hyundai shares vision for self-driving robotaxis

Hyundai Motor Company has launched a global manifesto campaign called “Innovation Begins, from Very Human Things” to share its vision for self-driving robotaxis. Motional, a global leader in driverless technology, will work in partnership with ride-hailing services to deploy the Level 4 autonomous vehicles across major US cities starting in 2023. The all-electric Ioniq 5-based robotaxi, which was first unveiled at 2021 IAA Mobility to much acclaim, is an SAE Level 4 autonomous vehicle that can safely operate without a driver. To make the robotaxi a reality, Hyundai partnered with Motional, to equip the award-winning Ioniq 5 with an array of hardware and software to provide safe and secure driverless operation. Hyundai’s vision for the technology and customer experience resonates with the assertion that the Ioniq 5 robotaxi is “a mobility solution with humanity inside — not just without a human driver.” In line with Hyundai’s brand vision of “Progress for Humanity,” the company’s aim for the robotaxi is to go fully autonomous while retaining a humanistic touch. This narrative is depicted through two videos of the recently launched campaign. The two campaign videos emphasize the humanistic qualities of robotaxis, showing how they adopt safe driving behaviors and care for