Tezos: NFTs Are Just the Tip of the Iceberg

Tezos: NFTs Are Just the Tip of the Iceberg

In this guest post for The Fintech Times , Waleed Rassuli , Managing Director of Tezos Gulf , discusses the growing trend around digital assets, and how the technology is set to impact who owns what. Over the past year, Tezos, a pioneer of the Proof of Stake blockchain, has cemented itself as a leader of the NFT movement. With big brands like The Gap , Red Bull Racing , McLaren , Pantone , gaming mammoth Ubisoft , superstar artists like Doja Cat , and breaking ground traditional art world at Art Basel Miami Beach , more organisations and individual creators are gravitating towards Tezos as their blockchain of choice to build and mint their NFTs. There is no doubt the growing adoption is an encouraging sign and offers incredible momentum for Tezos in 2022. But it’s worth stepping back, looking back to the beginning, and understanding exactly why Tezos is an attractive choice for brands and creators in the first place. Tezos co-founder, Kathleen Breitman , was recently quoted in an interview with Forbes , saying: “If you read the position paper for Tezos, we talk about motivations for doing proof-of-stake as opposed to proof-of-work. I care about the