SSF invests in Sadu Capital to foster innovation and entrepreneurship in Jordan

SSF invests in Sadu Capital to foster innovation and entrepreneurship in Jordan

The Innovative Startups and SMEs Fund (ISSF) announced an investment in Sadu Capital’s early-stage fund, a venture capital fund focused on empowering technology startups and SMEs in Jordan and the region. As part of this collaboration, ISSF has committed an investment of $1,500,000 in Sadu Capital, further fulfilling its mission to fuel economic growth and technological advancement in Jordan.

"We are proud to partner with Sadu Capital and contribute to the development of Jordan's vibrant entrepreneurial ecosystem," Mohammed Al-Muhtaseb, CEO at ISSF. "Our investment in Sadu Capital aligns with our vision of catalyzing the growth of our ecosystem of innovative startups in Jordan, creating employment opportunities and driving economic growth. Sadu’s interest in the Jordanian market is a testament to our unique Jordanian talent and to the well-positioned Jordanian startups. Bringing in a dynamic fund like Sadu into the Jordanian market would add great value to the ecosystem as it provides Jordanian startups with accelerated access to the Saudi and GCC markets as well as access to finance throughout their journey."

Sadu Capital’s fund focuses on investing in early-stage (Pre-Seed, Seed, and Series A stages) startups across various sectors, with a particular emphasis on B2B companies. Their investment strategy spans multiple geographies,