NBK launches a series of short ads to promote financial culture among school students

NBK launches a series of short ads to promote financial culture among school students

Bin Hussain: The ads focus on positive values like integrity, honesty, saving and cooperation. “Bankee” is the first program of its kind in Kuwait to promote financial inclusion among school students. The program aims to instill basic moral values and financial concepts in students at an early educational stage As part of its ongoing efforts to enhance the reach and impact of the “Bankee” program, National Bank of Kuwait (NBK) has launched a series of short ads on financial literacy and positive behaviors, with the aim of spreading awareness, promoting financial culture, and instilling moral values in the students of private and public schools in Kuwait. “Bankee” is the first program of its kind in Kuwait, which was officially launched last October by NBK, in collaboration with the Ministry of Education and Kuwait Anti-Corruption Authority (Nazaha), with a view to promote financial inclusion, especially among school students, to elevate sustainable financial culture among all members of society in the future. Commenting on this, Asmaa Bin Hussain, Public Relations Officer at National Bank of Kuwait, said, “The program aims to familiarize students with key financial concepts including earning, spending, and saving, and financial responsibilities, through the classroom economy model, which simulates