Coming soon to TikTok in Europe: A ‘For You’ feed without the TikTok algorithm

Coming soon to TikTok in Europe: A ‘For You’ feed without the TikTok algorithm

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2023-08-04 | 07:55

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Coming soon to TikTok in Europe: A ‘For You’ feed without the TikTok algorithm

Get ready for a version of TikTok you’ve never seen before! Without the hyper-sticky, AI-driven ‘For You’ feed…

The video sharing platform has announced that TikTok users in the European Union will “soon” be able to switch off its infamously engaging content-selection algorithm as it prepares to comply with the bloc’s updated digital rulebook.

The EU’s Digital Services Act (DSA) puts a requirement on popular platforms like TikTok to offer users the choice to see content recommendations that are not based on tracking and profiling their activity on the platform — a surveillance-based practice platforms typically refer to as “personalization”. So the incoming choice for users in Europe to see a non-personalized ‘For You’ feed on TikTok is part of the its preparations to comply with the bloc’s rebooted digital rules.

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