Is social media presence a must for artists? Award-winning illustrator weighs in

Is social media presence a must for artists? Award-winning illustrator weighs in

Published: Sun 28 Apr 2024, 4:53 PM

Have you ever walked across a street and a mural caught your eye? Or a unique piece of art on a plate, window, or any object? Or say you're at a street-side cafe sipping on your coffee when a sketch on a wall takes your attention? That's the kind of artwork award-winning artist Clym Evernden portrays, capturing attention at first glimpse.

Drawing has been a form of expression for Clym since an early age. It enabled him to describe his interests early on; he drew a lot of animals, birds and as he grew older, his interest shifted towards fashion.

Today, he stands among London's most influential people, collaborating with several luxury brands, conveying their ideas through colourful, eye-catchy albeit simple illustrations. Some of his famous collaborations include artwork for Rolls-Royce, Michael Kors, Hermes and Louis Vuitton, and his visibility, particularly on social media platforms has taken him places, the latest being the Gulf region.

Clym arrived in Qatar for the first time to collaborate with Four Seasons Hotel and Residences, The Pearl where he sketched illustrations inspired by his time at the luxurious property. He attributes this new association to his visibility on Instagram.

We caught up