Qatar, emerging foodie capital in Middle East

Qatar, emerging foodie capital in Middle East

The ‘World Class Chefs’ initiative will play a key role in positioning the country as a foodie capital in the Middle East, and further boosting its tourism industry,” Qatar Tourism COO Berthold Trenkel has said.

“We’re bringing chefs to Qatar and that will help us to grow tourism and the whole food scene in Qatar,” he told reporters during the recent launch of the programme at Mandarin Oriental Doha.

The two-year initiative, organised by Qatar Tourism in collaboration with Qatar Airways, Qatar Aircraft Catering company, and Kings of Kitchen, aims to host high-profile chefs from various regions globally and explore investment opportunities by introducing the world’s top culinary talent to the emerging hub of gastronomy in the region.

About 50 renowned chefs from different regions, including India, Switzerland, France, the UK, Italy, and China, among other cities and destinations, have so far expressed interest to participate in the initiative.

“This is not a short thing, we really want to really grow this, it is amazing when you look around the region there is no one who has established themselves as in being the foodie capital so there is a chance for Qatar if we step this up.

“We become the place when people think about