Down 30% Kohl’s Stock Looks Attractive

Down 30% Kohl’s Stock Looks Attractive

PORTUGAL - 2019/04/24: In this photo illustration a Kohls logo seen displayed on a smart phone. ... [+] (Photo Illustration by Omar Marques/SOPA Images/LightRocket via Getty Images)



LightRocket via Getty Images

Kohl's stock (NYSE: KSS), owner of department stores with apparel, footwear, accessories, and housewares, became vulnerable due to its high operating costs and nonessential product assortment during the pandemic. Consequently, the company's stock has lost 34% of its value so far this year, and currently stands at around $32. And, we believe it is a good time to enter Kohl's stock. This is taking into account Kohl's operating performance compared to its rivals, expanding portfolio of national brands, recent vaccine trial news, and considering the stock's almost 94% rebound following the 2008 financial crisis. Our conclusion is based on our detailed comparison of Kohl's stock performance during the current crisis with that during the 2008 recession in an interactive dashboard analysis.

While Kohl's August performance was hurt by weaker back-to-school sales due to Covid-19, September and October saw improvements, driven by better sales in the home and toy segments. The company is also leaning toward active and casual apparel sales going forward, given