Huobi’s New Boss Shakes Up Crypto Firm With China Plan

Huobi’s New Boss Shakes Up Crypto Firm With China Plan

By

Weilun Soon

and

Elaine YuMarch 27, 2023 5:30 am ETCryptocurrency entrepreneur Justin Sun is attempting to revive the fortunes of digital-assets exchange Huobi by shifting its focus back to China—with the aid of a digital citizenship program from a tiny Caribbean island.

Mr. Sun is pushing the Beijing-founded company to win customers in Hong Kong and China, despite a ban on crypto trading in the mainland that forced Huobi to stop accepting business from there. 

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