SAS and Basserah partner to deliver leading data analytics and AI solutions to Saudi businesses

SAS and Basserah partner to deliver leading data analytics and AI solutions to Saudi businesses

Riyadh, Kingdom of Saudi Arabia: SAS, a leader in analytics and AI, announced its partnership with Basserah. Sharing the same philosophy of driving change and assisting businesses in turning times of uncertainty into growth opportunities via the power of data, the two companies are set to usher in a new age of advanced analytics and AI in the Kingdom of Saudi Arabia.

Basserah’s strategy is focused on data and robotics process automation (RPA). The Saudi company, established by NOMD holding, helps its customers throughout the Kingdom to capitalize on their data and automate their repetitive activities via its services, in order to maximize return on investment (ROI), meet commercial and strategic objectives, and automate business processes. Since Saudi Arabia has set specific targets to transform into a digital society and economy through utilizing data as a national asset, Basserah’s collaboration with SAS unlocks a whole new world of possibilities for Saudi organizations.

With SAS industry-leading solutions now part of its portfolio, Basserah's customers can experience the future of analytics today. SAS and Basserah provide analytics solutions for businesses of all sizes that need to solve problems, improve productivity, streamline operations, and support sustainable innovation faster, even with limited resources. These offerings range