Saudi names Aviareps marketeer of AlUla in GCC

Saudi names Aviareps marketeer of AlUla in GCC

The Royal Commission for AlUla (RCU) has appointed Aviareps, a global leader in tourism marketing, as the destination's travel trade marketing and communications representative in Saudi Arabia, as well as Bahrain, Kuwait and the UAE.The representation, which comes into immediate effect, will see Aviareps promote AlUla's unique tourist attractions and experiences to travellers and outbound travel industry professionals located in the Gulf Countries, through various targeted marketing and public relations activities.AlUla is a living museum of preserved tombs, sandstone outcrops, historic dwellings and monuments, both natural and human-made, that hold 200,000 years of largely unexplored human history. It was also the capital of the ancient kingdoms of Dadan and Lihyan, which controlled the caravan trade of old. AlUla is also home to the site of Hegra (Al-Hijr), which was the