87% of UAE Brands Changed Customer Experiences Due to The Pandemic

87% of UAE Brands Changed Customer Experiences Due to The Pandemic

Sitecore® the global leader in digital experience management software, announced today that 87% of UAE IT decision-makers, and 88% in the Middle East and North Africa (MENA), have had to fundamentally change their customer experiences in response to the pandemic.

The research, conducted by YouGov MENA, surveyed more than 650 IT decision-makers across 12 countries in the Gulf Cooperation Council, the Levant, and Egypt.

In response to changing customer demands, 88% of UAE IT decision-makers, and 84% of MENA IT decision-makers, said their brands created a deeper connection with their customers over the past year.