Etihad Guest & FAB to launch co-branded sustainability-focused Visa Card

Etihad Guest & FAB to launch co-branded sustainability-focused Visa Card

Etihad Guest, the loyalty program of the UAE’s national airline, Etihad Airways and the UAE’s largest bank, First Abu Dhabi Bank (FAB) have entered into a partnership with Visa, the world leader in digital payments, to launch a sustainability-focused Visa credit card.

The FAB Etihad Guest Visa Sustainable Card will offer several sustainability-focused benefits that will reward shoppers for making sustainable choices in their everyday spending habits and it will provide options to offset emissions.

The partnership is powered by ecolytiq, a provider of digital infrastructure for green finance, which will offer the Sustainability-as-a-Service technology to track sustainable spending. This will support the change of behavior and issuance of rewards for those making sustainable spending choices.

Etihad is the first airline in the region to reward frequent flyers for being more sustainable in the air and on the ground. Through Conscious Choices, Etihad Guest members are rewarded for offsetting their flights with miles, carrying less baggage on board, and purchasing sustainable products in the Reward Shop.

In their daily lives, when not flying, the Etihad Guest members can also earn Tier Miles by offsetting everyday emissions such as driving, as well as emissions like cooling their home or cooking dinner, or by donating miles