Franklin Templeton introduces Global Brand campaign ‘Hello progress’

Franklin Templeton introduces Global Brand campaign ‘Hello progress’

Dubai, UAE – Franklin Templeton has announced the launch of its global brand campaign, ‘Hello progressSM’, which reintroduces the Franklin Templeton brand and embodies the firm’s relentless focus on innovation and the belief that every change creates an opportunity to better meet client needs.

“After years of bringing together world-class specialist investment managers, including our successful acquisition of Legg Mason, and harnessing technology and driving innovation, Franklin Templeton is a different business today,” said Jenny Johnson, President and CEO of Franklin Templeton.

Rick Andrews, head of global marketing for Franklin Templeton, said, “Franklin Templeton has a new story to tell. We now offer more boutique specialization on a global scale. Our clients have access to the specialist expertise they need, while enjoying the confidence that comes with working with a firm of our size. We know that what we offer investors is more distinct than ever.”

In addition to its landmark acquisition of Legg Mason, Franklin Templeton has bolstered its alternative and fixed income capabilities through strategic acquisitions, and has also added sophisticated investment and wealth technology to deliver customized portfolios for clients.

Sandeep Singh, Regional Head, Central and Eastern Europe, Middle East and Africa (CEEMEA), Franklin Templeton and based in Dubai, said, “As