UAE top brands test Web3

UAE top brands test Web3

Metaverse and Web3 innovations are transforming the fundamental operating approach of the virtual world.

Published: Sat 23 Apr 2022, 11:07 PM Last updated: Sat 23 Apr 2022, 11:10 PM

Web3 is here to stay and it’s time you do some self-study before you retreat to the cave of ignorance. Terms like distributed ledger technology (DLT), blockchain, cryptocurrency, tokens, non-fungible token (NFT), decentralised autonomous organisation (DAO), metaverse, and many jargons that may sound new are the basic in the world of XR (extended reality).

So the rush is real and not just by individuals but regional brands in key sectors in the UAE here are already testing the new virtual zone to market their products as they believe that people tend to see the products first in the virtual market and then in the real world. This is now shaping the disruptive trends in metaverse marketing which is poised to see a spike in business and top regional brands are making a foray into the same.

Misha Hanin, Co-founder, and CEO of Bedu, said: “Metaverse and Web 3 marketing is all about creating communities and community values. Businesses that do not take a real value-creation and community-sensitive approach to their target consumer group will run