Workfam receives co-investment from GELLIFY, Azimut

Workfam receives co-investment from GELLIFY, Azimut

UAE-based employee SaaS platform Workfam has received an undisclosed investment from GELLIFY with participation from Azimut through the Azimut Digitech Fund.

Azimut Digitech Fund is an alternative B2B venture capital fund that invests exclusively in B2B tech companies, launched in partnership with GELLIFY, a B2B innovation platform that supports innovative high-tech startups.

Founded in 2018 by Cameron Collins, Workfam is an employee engagement SaaS platform that supports organisations with their mission to create a happy, healthy and highly engaged workforce.

The new investment will help Workfam with its consolidation process and international scale-up phase. The HR tech market was valued in 2019 at $47.5 billion and is forecasted to grow in market value to $90 billion in 2025.

By the end of 2021, Azimut and GELLIFY will launch a fund dedicated to B2B tech startups in the Middle East.

Press release:

The UAE-based startup, Workfam, the employee engagement SaaS platform that supports organisations with their mission to create a happy, healthy, and highly engaged workforce, has joined the portfolio of GELLIFY, a B2B innovation platform that selects, invests in, and grows innovative high-tech startups and connects them to traditional companies to help them innovate their processes, products, and business models.