21Shares announces new hires and expands to Middle East

21Shares announces new hires and expands to Middle East

Zurich, Switzerland – 21Shares AG ("21Shares"), the world's largest issuer of cryptocurrency exchange traded products (ETPs), today announced the addition of three new hires across Europe and the Middle East. Sherif El-Haddad, Head of Middle East, Marina Baudéan, Head of France and BeLux, and Oliver Schäfer, Head of Germany, have joined 21Shares, bringing their extensive finance and sales experiences to the company.

Sherif El-Haddad joins 21Shares as Head of Middle East based in Dubai, United Arab Emirates – where he will lead 21Shares’ market expansion in the region. El-Haddad previously served as Head of Asset Management at Al Mal Capital. Before that, he was the Managing Partner of Pearl Capital Management and led the asset management division of EFG Hermes for over 13 years. El-Haddad has extensive experience in the financial services sector across the Middle East and a broad set of capabilities and networks. El-Haddad holds an accounting degree from The American University in Cairo.

"In addition to Switzerland, where 21Shares is based, Dubai is one of the most exciting and favorable locations for crypto and blockchain businesses. As 21Shares embarks on its Middle East expansion, I am proud to be part of this growth journey. " Sherif El-Haddad commented.

Marina Baudéan