ASCA Capital announces minority investment in SQUATWOLF

ASCA Capital announces minority investment in SQUATWOLF

DUBAI- United Arab Emirates: ASCA Capital Limited, a DIFC based asset manager focusing on private equity investments in high-growth companies, today announced that it has made a minority investment in SQUATWOLF, a fast-growing premium gymwear brand founded in Dubai and with product design and innovation in the UK. The terms of the investment allow for ASCA to invest up to USD 30m over time with a significant proportion being invested in the first 12 months to support identified expansion initiatives. The investment will enable SQUATWOLF to expand its omni-channel presence, further develop its product line, strengthen its internal capabilities and enhance its customer engagement and brand presence.

SQUATWOLF, which was founded in Dubai in 2016, has quickly established itself as a premium gymwear brand and now has a global reach through ecommerce and presence in third-party retail platforms. The brand offers a considered collection of high-quality gymwear for both men and women, and its innovative designs have won acclaim for their combination of insight-driven function, style, and comfort. SQUATWOLF is sold in more than 120 countries and is currently available through squatwolf.com and the SQUATWOLF app, as well as some of the most recognisable sports retail stores in the Middle-East. With