Discover Europe summit to explore GCC travel market

Discover Europe summit to explore GCC travel market

More than 100 tourism representatives from Austria, Germany, Ireland, and Switzerland will gather in Dubai later this month at the Discover Europe Travel Summit to explore new opportunities within the Middle East travel market.

The two-day networking event will take place at 25Hours Hotel Dubai One Central from April 29-30, the weekend immediately prior to the start of the Arabian Travel Market (ATM), the region’s largest travel exhibition. Promising an ideal prelude to ATM, Discover Europe is held in partnership with the European Travel Commission and set to draw attendance of at least 110 GCC buyers specialising in the culture and luxury sectors of Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the UAE.

Set to feature presentations from the four national tourism boards along with one-to-one meetings and networking events, the summit will bring together buyers and exhibitors holding just under 4,500 meetings.

Miguel Gallego, Head of Marketing at the European Travel Commission, said: “As we prepare to kick off the Discover Europe Travel Summit in Dubai, we are thrilled to be a partner at an event that has been collaborating with GCC buyers to strengthen our existing relationships and explore new opportunities. Our goal is to foster long-lasting partnerships and promote Europe's