Dubai Is a Rising Star in the Beauty Business

Dubai Is a Rising Star in the Beauty Business

Arabian Post Special Dubai is stepping out from the shadows of established beauty capitals like Paris and New York, carving its own niche as a prominent hub for the global beauty industry. This rise is fuelled by several factors, making it a strong contender in the ever-evolving beauty landscape. The Middle East and Africa (MEA) region boasts the world’s fastest-growing beauty and personal care market, projected to […]

via Dubai Is a Rising Star in the Beauty BusinessArabian Post Special

Dubai is stepping out from the shadows of established beauty capitals like Paris and New York, carving its own niche as a prominent hub for the global beauty industry. This rise is fuelled by several factors, making it a strong contender in the ever-evolving beauty landscape.

The Middle East and Africa (MEA) region boasts the world’s fastest-growing beauty and personal care market, projected to reach a staggering $47 billion by 2027, according to McKinsey & Company. Dubai, strategically located at the crossroads of continents, is perfectly positioned to capitalize on this flourishing market.

Dubai plays host to Beautyworld Middle East, the region’s largest annual beauty trade show, attracting over 37,000 visitors and 1,800 exhibitors in 2023. This event provides a platform for international brands