From TV to TikTok, family gatherings to gaming, Gen Zers have new priorities for Ramadan, reveals AI-powered study by Sila Insights

From TV to TikTok, family gatherings to gaming, Gen Zers have new priorities for Ramadan, reveals AI-powered study by Sila Insights

- Gen Zers long for the Ramadan experiences of yesteryear, but Millennials over 30 years are more likely to have financial worries about celebrating the Holy Month

- Despite different priorities, Arab youth overall associate Ramadan with the values of spirituality, charity and the need to form deeper community connections

- Study resonates with the findings of 14th ASDA’A BCW Arab Youth Survey on the outlook of young Arabs about religion and social media consumption

Dubai, UAE: Sila Insights, the Dubai-based AI-powered consumer intelligence company, today unveiled the findings of The Ramadan Shift, a thought-provoking study that examined the changing lifestyle priorities of Gen Z and millennials during the Holy Month.

According to the study, Ramadan pursuits are becoming more individualistic, reflecting changing demographics, media consumption habits and lifestyle choices. This is underpinned by the finding that young Arabs now prioritise friendships over family gatherings and prefer gaming, sports and TikTok, to traditional habits such as watching movies and TV series.

Using proprietary AI-powered Arabic-native language processing, Sila Insights analysed Arabic tweets, Instagram posts and TikTok videos from across the Arab world, from Ramadan 2022 to date. In all, the sentiment, emotion, and dialect (considered a substitute for country of origin) of nearly 2 million