Gold and pearl toothpaste: Here’s how Atkinz Group is entering the UAE market

Gold and pearl toothpaste: Here’s how Atkinz Group is entering the UAE market

As a diversified conglomerate, what kind of impact has Covid-19 had on your operations?

The Covid-19 pandemic and the subsequent lockdown measures implemented by some countries have had an adverse impact on business operations and supply chains for most FMCG companies, and our company is no exception. We experienced disruptions to both the supply chain as well as the retail network. After the global outbreak of Covid-19, we were somehow blinded by a paucity of suppliers and geographic risk. The pandemic brought the fragility of our global supply chain into sharp focus. As a result, we are rethinking our strategy around the world in order to be able to thrive and evolve when the next Black Swan disruption strikes.

Coming to the UAE, how has regional business been in 2020?

Swident,