How Dubai raffles work, who funds them and what happens to unclaimed wins

How Dubai raffles work, who funds them and what happens to unclaimed wins

This year’s response has been incredibly positive, surpassing our expectations with an outstanding seven per cent increase compared to our previous campaign. As DSS continues to evolve alongside with the city’s growth, so does the appetite for raffles and promotions that offer a rewarding experience for shoppers. At DFRE, we meticulously curate our summer calendar to ensure that both visitors and residents enjoy an unforgettable summer, full of delightful memories.

The raffles offer an incredible chance to win a range of prizes that will be distributed across the summer until the end of DSS, Image Credit: Supplied

How do the DSS raffles work? Can you explain the process?

At first, we come up with an idea and mechanism to implement. Once all data is finalised within the team, we involve our strategic partners that collaborate with us to ensure new and creative plans to implement. After this comes the decision-making on prizes, draw dates, campaign timings and all the other important details that we communicate across the city as part of the raffle’s launch. The draws take place live to ensure transparency and build up excitement, and the lucky winners are finally announced either live or online.

Have you had any cases of unclaimed