Jumeirah Group expands presence in Europe with key acquisition in Geneva

Jumeirah Group expands presence in Europe with key acquisition in Geneva

Jumeirah Group (Jumeirah.com) acquires legendary Le Richemond hotel on the banks of Lake Geneva, Switzerland; the luxury hospitality company is focused on international expansion as it targets strategic gateway cities.

Jumeirah Group, the global luxury hospitality company and member of Dubai Holding, today announced the acquisition of its first property in Switzerland as it continues its growth trajectory and international expansion. The flagship property - Le Richemond - was founded in 1875 and is located on the banks of Lake Geneva in a prime location at the heart of the city’s business district and a short walk from the city’s luxury designer boutiques. The acquisition forms part of the Group’s strategy to build its brand profile in gateway destinations across the world.

The move signals Jumeirah’s appetite for investment in key cities that support the diversification of its portfolio and build brand equity as a globally recognised luxury hotel operator. Geneva, as a thriving city, synonymous with luxury living, with a strong international business community and a robust high-end tourism sector, will support Jumeirah’s vision to become one of the world’s top five luxury hotel brands.

The art deco property with its charm and grandeur has been a popular destination for well-known personalities