Motivate Media Group and Sharjah Entrepreneurship Center launch Dhs1m fund for tech startups

Motivate Media Group and Sharjah Entrepreneurship Center launch Dhs1m fund for tech startups

Ian Fairservice, Managing Partner of Motivate Media Group

The Sharjah Entrepreneurship Center (Sheraa) and Gulf Business-parent organisation, Dubai-based Motivate Media Group (MMG), have established a Dhs1m fund to provide in-kind services to support tech startups and aid SMEs as they combat the business onslaught of the Covid-19 pandemic within the country.

Sheraa's portfolio of selected tech startups will receive exclusive access to a range of services and benefits from Motivate including advertising space in their print magazines, digital marketing, editorial support, as well as guidance with their marketing and promotional plans.

The marketing and advertising promotions will take place across media platforms of Motivate titles including Gulf Business, What's On, Emirates Woman and Identity.

Additionally, Motivate will also guide startups on best practices, helping them target relevant audiences, to ensure that campaigns deliver optimal results.

"Motivate are committing a substantial fund in the form of advertising and marketing, to support UAE-SMEs across all platforms, during what we are referring to as a period of business revival. This contribution forms part of our overall support and we couldn't do better than to work with Sheraa to cover the essential tech sector. MMG wants to help and encourage SMEs during this challenging period and see their businesses