Multiply Group to help rid the oceans of more than 100,000 pounds of plastic pollutants

Multiply Group to help rid the oceans of more than 100,000 pounds of plastic pollutants

Abu Dhabi, UAE: Multiply Group (ADX: MULTIPLY), an Abu Dhabi-based investment holding company, is partnering with US-based 4ocean, a purpose-driven B Corp (certified public benefit organisation) with a mission to end the ocean plastic crisis, to offset more than 100,000 pounds of plastic waste and contribute to ocean and coastline clean-up efforts around the world as part of its “Cleaning Up the Oceans” initiative.

The Multiply Group and 4ocean’s collaboration announced on World Oceans Day, underscores a shared commitment to the global environmental agenda directly aligning with the themes and goals that will be addressed at the 28th session of the Conference of the Parties to the UNFCCC (COP28) being hosted in the UAE in November 2023, further solidifying Multiply Group’s dedication to contributing to global endeavours to protect the environment.

The presence of plastics in the ocean is increasing exponentially, and plastic pollution is still one of the main causes of marine species extinction, health problems for human beings and animals alike, and the destruction of marine ecosystems.

Speaking on the partnership, Lama Al Bachir, Strategy and Growth Director at Multiply Group, said: “Currently, plastic waste makes up 80% of all marine pollution and around 8 to 10 million metric tonnes of