OUI Agency: Using French flair and ‘quiet luxury’ to cut through the marketing noise

OUI Agency: Using French flair and ‘quiet luxury’ to cut through the marketing noise

Remy Abouchakra and Lina ShatykianNow worth an estimated US$16.5 billion, West Asia’s high-end market is expected to double in size by 2030. And in places like the Middle East, luxury is typically synonymous with opulence, extravagance, and indulgence, a world many imagine to be infused with caviar and champagne, glistening in gold, and dripping in diamonds.

Yet one boutique creative agency born in Dubai – arguably an epicenter of exuberant Arabian richness – is here to redefine luxury marketing across the region.

Blossoming with a distinct French panache, OUI AGENCY is not just a creative agency – it’s a family.

A collective of creatives that thrive on refreshing narratives and take pride in meticulously crafting stories that span from strategies to immersive digital experiences.

They cater to established luxury brands as well as aspiring, emerging ones – from Porsche, Hermes, and Tag Heuer to Merex Investments, One & Only and more.

And the head of this multi-talented group, CEO and Founder Remy Abouchakra – who’s strongly supported by his partner in life and at work and Creative Director, Lina Shatykian – has managed to build a family enterprise on the belief that luxury has less to do with extravagance, than with the elegance of simplicity.

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