Salesforce report: 66% of sales reps in UAE say their role is more challenging than a year ago

Salesforce report: 66% of sales reps in UAE say their role is more challenging than a year ago

DUBAI, UAE — Salesforce (NYSE: CRM), the global leader in CRM, has released the fifth edition of its State of the Sales report that shares insights from more than 7,700 sales professionals from 38 countries, including the UAE. The research shows how sales organizations are optimizing tech for peak efficiency, addressing customers’ increasing demands, and maximizing rep productivity to drive success now.

Key insights of this year’s State of the Sales report include:

- The New Sales Mantra: Maximizing Impact. Companies are moving away from high-risk strategies as they battle inflation, supply chain bottlenecks, regulatory uncertainty, and political disruption. And yet, sales reps are under pressure to hit targets. 66% of UAE sales professionals say selling is harder now.

- Reps Strive to Meet Rising Buyer Expectations. Buyers are looking for sales reps to meet them wherever they are, regardless of channel — and then to act as trusted advisors. Sales teams in the UAE said that adapting to hybrid or virtual selling was their number-one strategy for growth in the coming year.

- Sales Operations Boosts Efficiency. Operational efficiency is taking on growing importance. Sales ops is expanding into a more strategic role, tasked with enabling reps to spend more time in customer