UAE Business: Dubai Summer Surprises to mark silver edition in style – Gulf Digital News

UAE Business: Dubai Summer Surprises to mark silver edition in style – Gulf Digital News

The 25th edition of Dubai Summer Surprises (DSS), running from July 1 to September 4, 2022 will usher in a season of sales, prizes and entertainment like never before, including a wide range of activities to enjoy with the whole family.

Organised and presented by Dubai Festivals and Retail Establishment (DFRE), the silver anniversary of DSS has been specially curated to give everyone a summer full of surprises in Dubai.

This year’s fun packed Calendar of Events was officially announced today at a prestigious media event held at the 25hours Hotel One Central, the newly opened city hotel overlooking Museum of the Future near Dubai International Financial Centre, in the presence of Ahmed Al Khaja Chief Executive Officer DFRE; Suhaila Ghubash, Executive Director, Festivals & Events DFRE; Mohammed Feras, Director, Retail Registration DFRE; and Abdalla Al Ameeri, Director Raffles & Retail Promotions DFRE.

Ahmed Al Khaja, CEO of DFRE, said: “Over the last 25 years, DSS has shaped and strengthened Dubai’s position as a year-round destination for visitors as well as an exceptional place for families to live and work. The festival has become part of Dubai’s DNA, bringing together people from over 200 nationalities, living in a thriving, modern city that hosts