UAE: From Abu Jani Sandeep Khosla to Faraz Manan, Pakistani designer Zahraa Saifullah is bringing leading couturiers under one roof

UAE: From Abu Jani Sandeep Khosla to Faraz Manan, Pakistani designer Zahraa Saifullah is bringing leading couturiers under one roof

The designer, who's first Dubai exhibition ‘Curated by Zahraa’ will take place on April 18, breaks down the art of fashion curation

By Sadiq Saleem Published: Fri 14 Apr 2023, 5:30 PM Last updated: Fri 14 Apr 2023, 5:33 PM

Fashion exhibitions and soirées are flourishing in Dubai and how! Besides generating higher returns for the designers and for the buyers, the most valuable benefit of a well curated show is the networking opportunity it provides to small businesses and newcomers to the fashion industry. These exhibitions also save time and energy of the designers as they don’t have to arrange separate meetings with different clients and they get to recognise their positioning in the market against their contemporaries based on the footfall.

But as per the ace designer Zahraa Saifullah who is foraying into this domain, "fashion curation is not only about getting a list of designers to exhibit their products; curators collaborate with artists and designers to celebrate fashion as an artform and providing the best in terms of aesthetic satisfaction to the clients."

Ahead of her first-ever event in Dubai, Khaleej Times caught up with Zahraa, the face and force behind ‘Curated by Zahraa’, which is all set to bring fashion