UAE lender ADIB launches remote sales platform

UAE lender ADIB launches remote sales platform

Abu Dhabi Islamic Bank (ADIB) has launched a remote sales platform allowing customers to apply for personal finance, covered cards, takaful, and other banking products without having to leave their homes.

The platform is equipped with virtual banking tools, including online application and electronic signature services.

The platform also integrates virtual communications tools, including video conferencing and real-time screen sharing, to boost collaboration between customers and sales representatives.

Since its launch, over half of ADIB card sales are being conducted on the remote sales platform.

"In recent months, we have witnessed a strong uptake for digital services with 75 per cent of our customers now enrolled through the bank's digital channels,“ said Samih Awadhalla, head of retail distribution at ADIB.

"In response to this accelerating demand, we have developed a virtual banking sales solution