US-based Razer Gold invests in UAE’s Mintroute DMCC to expand global footprint

US-based Razer Gold invests in UAE’s Mintroute DMCC to expand global footprint

US-based leading lifestyle brand for gamers, Razer Gold has invested in UAE-based e-vouchers and Digital Cards aggregator, issuer, rewards, and incentives company, Mintroute DMCC to support its mission to expand the global footprint of their virtual credit services offerings for gamers.

Mintroute will provide Razer Gold with greater access to its network of distribution platforms and its vast user base to maximize the accessibility of Razer Gold e-vouchers, digital cards, rewards, and incentives throughout the Middle East and North Africa (MENA) region.

According to the company, Mintroute’s platform manages more than 350 Business-to-Business (B2B) partners operating in 32 countries, with a reach of over 750,000 touch points, offering a diversified catalog of more than 100 e-vouchers and digital gift cards.

Mintroute CEO and Co-founder Mr. Martin Waldenstrom emphasized that Mintroute is much more than a distributor of digital vouchers. With its own developed end-to-end technical solutions, any channel partner can manage the fast-growing demand for digital products through a local partner, and now with the support and expertise of a global gaming company.

Samar Mushainesh

CCO and Co-Founder

Mintroute “With Razer, we will have the opportunity to expand our offerings and set outgrowth for our clients’ businesses. Robust, modern digital distribution can create significant competitive differentiation