Why marketers shouldn’t accept the fallacies of ‘the new normal’
- Date: 27-Oct-2020
- Source: Arabian Business
- Sector:Financial Markets
- Country:uae-top-picks
Why marketers shouldn’t accept the fallacies of ‘the new normal’
When the lockdown in Dubai officially ended, the sense of normalcy brought about relief and a much-needed hope about the resumption of economic activity. There is no doubt that Covid19 has been a life-altering event.
Historians will one day compare it to such events like the Spanish-flu, the Black Plague and World Wars I and II – at least in its human and economic impact, as well as the tragic loss of life it has claimed globally.
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In addition, like all these major events, perhaps our survival instinct pushes us to deploy certain coping mechanisms as a way of accepting the painful adjustments. One such mechanism is to amplify the impact of
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