Women in Media Forum calls for investing in women’s capabilities, creating influential media models

Women in Media Forum calls for investing in women’s capabilities, creating influential media models

DBWC, MBC GROUP announce strategic partnership to boost their media cooperation

Dubai: The Dubai Business Women Council has organized the "Women in Media" forum in collaboration with MBC GROUP – the leading and largest media organization in the Middle East and North Africa (MENA) – to discuss the crucial role that media organizations can play in increasing the representation and accountability of women in the media, on screens, and in content. The event is part of the council’s #DBWCFORUMS initiative, which hosts a series of talks that aim to raise awareness around the challenges and opportunities that concern women in various industries.

More than 125 attended the event, which focused on the importance of maximizing women's strengths and potential to advance media work, develop strong female media role models, increase gender diversity, and foster a culture of success in the media industry.

In addition to discussing the mechanisms and means that ensure balanced female representation in the media, the participants discussed the best practices adopted by media leaders and officials as well as the value of diversity in the workplace and the necessity of utilizing women's potential to advance a targeted and positive media message.

A memorandum of understanding (MoU), which was announced during