Al Salam Bank completes community programme

Al Salam Bank completes community programme

Al Salam Bank completed its first-ever series of community initiatives, in collaboration with the Royal Humanitarian Foundation (RHF) and local Bahraini artist Abbas Al Mosawi. The month-long programme, held under the Al Salam Helping Hands platform, saw a number of art pop-up events, starting with the brand DNA launch. Public events were also held at The Avenues, City Centre and Seef Mall. As part of the initiative, the bank donated BD1 to RHF for every participant. The programme wrapped up with an unveiling of a mosaic of individual art pieces curated by Mr Al Mosawi, now visible at the face of the Al Salam Bank head office in Sanabis. Mr Al Mosawi, third from left, with deputy chief executive, Anwar Murad, second from right, at the unveiling The bank also recently unveiled a refreshed logo, in line with its new human-centred Brand DNA, which prides itself on an ethos of forming deep relationships with clients by curating tailored and personal financial solutions. The logo was created by Bahraini graphic designer Masooma Dhaif, who was selected as the finalist as part of a design challenge launched on social media in February this year. © Copyright 2020 www.gdnonline.com Copyright 2021 Al Hilal