Al Salam Bank launches Al Salam Zone to ensure smooth transition for Ithmaar Clients

Al Salam Bank launches Al Salam Zone to ensure smooth transition for Ithmaar Clients

Al Salam Bank recently launched “Al Salam Zone” at City Centre Bahrain, offering Ithmaar Bank retail clients the opportunity to ask questions and learn more about Al Salam Bank’s integration roadmap. Located on the mall’s first floor until 28 February 2023, the Zone will feature an Integration Hub to help ensure a seamless transition for Ithmaar’s retail clients migrating to Al Salam Bank. It will also provide visitors with free entry to inspirational experiences associated with the Bank’s “Inspired to Grow” campaign.

The opening ceremony was held in the presence of the Central Bank of Bahrain (CBB) representative, Mrs. Khawla Ahmed Hasan Ebrahim, Acting Director – Islamic Financial Institutions Supervision Directorate, in addition to the Bank’s Board of Directors and Executive Management.

Earlier this year, Al Salam Bank acquired Ithmaar Bank’s consumer banking business, creating Bahrain’s largest Islamic bank. To ensure the seamless transition and prevent client disruption, Al Salam Bank has implemented a detailed integration roadmap so clients can continue to use products and services as normal until the transition is completed. Al Salam Zone is an important part of this roadmap, providing a space where clients can familiarize themselves with the brand as well as the bank’s growth and digitalization